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BECAUSE WHY NOT

Art for the soul. Culture for the curious. Beauty for its own sake.
This event series has been quietly brewing in our minds since the very beginning of Klassikum. For years, we dreamed of creating something immersive and meaningful—an experience that blends music, history, art, and culture in a way that lifts spirits and sparks conversation.

But it never had a name.

Not until a moment in Milan.

While visiting the Dolce & Gabbana exhibition Dal Cuore alle Mani (“From Heart to Hands”) in the summer of 2024, I stood in front of a breathtaking, wildly impractical pair of shoes. A gentleman beside me smiled and said: “Not very practical… but so beautiful. Because why not?”

That moment stayed with me.

It gave this long-held idea a name—and a reason.

WHAT IS
"BECAUSE WHY NOT"?

A curated event series where music, storytelling, and cultural discovery come together.

Each edition is an immersive experience that includes:

Live music & performance
Talks on history, art, and culture
Culinary, dance, or visual storytelling elements
All centered around a meaningful, carefully chosen theme

It’s a space to slow down, engage deeply, and reconnect with the beauty of learning, listening, and being present.

Sample Themes

Tango & Argentina
A vibrant journey through dance, music, politics, and poetry
Paris Between the Wars
Café culture, art, resistance, and reinvention
Voices of Resistance
Creativity born from courage in times of conflict
The Art of the Italian Aperitivo
A celebration of taste, sound, and style

Why It Matters

We believe in art for its own sake.
In stories that stay with you.
In gathering to experience beauty—not just consume it.

Because joy has purpose.
Because beauty speaks.
Because why not.

Interested in Hosting or Partnering?

We collaborate with cultural institutions, organizations, and communities to bring this series to life—tailored to your space, your audience, and your shared vision.

LET'S CONNECT